When it comes to working with brands our reputation is paramount. It’s how we’re able to leverage the power of the creator network and get you paid more.
Our Bible is to avoid the following topics in the past, present and future when it comes to openly discussing or creating content around.
| Category [Video/Audio/Text] | Brand Safety “Floor” |
| Adult & Explicit Sexual Content | Illegal sale, distribution, and consumption of pornography. Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated. |
| Arms & Ammunition | Promotion and advocacy of sales of illegal arms, rifles, and handguns. Instructive content on how to obtain, make, distribute, or use illegal arms. Glamorization of illegal arms for the purpose of harm to others. Use of illegal arms in unregulated environments. |
| Crime & Harmful acts to individuals and Society and Human Right Violations | Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity – murder, manslaughter & harm to others. Explicit violations/demeaning offenses of Human Rights (e.g., trafficking, slavery, etc.). |
| Death or Injury | Promotion or advocacy of Death or Injury. Murder or Willful bodily harm to others. Graphic depictions of willful harm to others. |
| Online piracy | Pirating, Copyright infringement, & Counterfeiting. |
| Hate speech & acts of aggression | Unlawful acts of aggression based on race, nationality, ethnicity, religious affiliation, gender, or sexual image or preference. Behavior or commentary that incites such hateful acts, including bullying. |
| Military conflict | Incendiary content provoking, enticing, or evoking military aggression. Live action footage/photos of military actions & genocide or other war crimes. |
| Obscenity and Profanity | Excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult. |
| Illegal Drugs | Promotion or sale of illegal drug use – including abuse of prescription drugs. Federal jurisdiction applies, but allowable where legal local jurisdiction can be effectively managed. |
| Spam or Harmful Content | Malware/Phishing. |
| Terrorism | Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society. |
| Tobacco/eCigarettes/Vaping | Promotion and advocacy of Tobacco and eCigarette (Vaping) & Alcohol use to minors. |
| Sensitive Social Issue/Violations of Human Rights | Disrespectful and harmful treatment of sensitive social topics (e.g., abortion, extreme political positions, etc.). Acts, language, and gestures deemed illegal, not otherwise outlined in this framework (e.g., harm to self or other and animal cruelty). Targeted harassment of individuals and groups. |
Church and State 