Creators and Brands connecting with communities authentically through new media
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Our mission at Church & State is to connect brands to culture through authentic YouTube sponsorship and integration.
We believe in the power of genuine connection. We stand for authenticity and integrity, but in a completely brand safe parameter.
We are a bridge between the saints—our passionate and talented creators—and the council—forward-thinking brands seeking to connect with new cultures and communities.
Our goal is to help brands participate in culture, not just advertise to it. By facilitating natural sponsorships and integrations that add value, we ensure that both creators and brands thrive, building meaningful partnerships that last.
Creators
We understand the pressure on creators and producers who are part of the YouTube partner programme to create consist high quality content.
Working with Church and State means an additional passive income stream working with major brands with minimal production lifting.
Brands & Agencies
Working with Church and State, you have an opportunity to gain an unfair advantage when it comes to share of attention. Instantly driving impact at scale in an integrated way.
Sponsorship
- Leverage association with creators.
- Increase trust and credibility with macro communities.
- Drive ROI (tracked through MMM).
- Grow share of attention/market versus competitors.
- Cost effective impact at scale.
Brand safe
- Creator content adheres to (Formerly GARM) brand safety standards & floor.
- Doesn’t breach UK Ofcom code (Applied as if TV).
- High quality production from YPP creators.
- Individual videos vetted for brand safety to TV standard
- Non-intrusive sponsorship message.
Brands with high cultural resonance grew 6x faster than those without
Kantar
Source: Kantar BrandZ Top 100 Most Valuable Global Brand
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