Brands and Agencies

At Church and State, we know that brands with high levels of cultural resonance grow 6x faster than those without (Kantar).

Social and online video in the UK is growing at a phenomenal rate as we older customers embrace new streaming services, and the younger consumers abandon traditional consumption habits.

While traditional TV still has its place, the media landscape is shifting. With connected TV as the fastest-growing channel in 2025 and YouTube capturing a 35% share of commercial viewing within that, YouTube content integration is now the biggest opportunity for brands to grow their market share.

We also recognise that not all user generated content is fit for brand integration. Consulting with agency leaders in the UK, we have designed a vetting process for creators to ensure we only ever propose fit-for-TV brand-safe content. This means abiding by ofcom and (formerly Garm) brand safety standards for all of our creators.

YouTube content creation, aided by AI, is set to aggressively improve this year creating the perfect storm for a rich opportunities.

It’s our mission that you get this right and drive an authentic connection. So for any further integration opportunities, we insist that they are natural, add value to creator communities or adequately labelled.

Reach out to one of our team now to hear more about simplistic integration packages like native sponsorship.

(Creators voiceover your asset with why you’re sponsoring their content).

Whether it’s finfluncers, mumflueners, food, home, kids or travel – we can hand build a package for you based on attractive CPMs.

We sell only on the views your receive in your market, everything else is value – and our loaded CPM model means there are third party fees.

Contact us or simply join our mailing list as official brand council for the latest news, research and to hear about recently on-boarded saints (that’s creators or influencers in our language).